about our brand

Standing out in a crowded market is difficult, a great name needs to offer the right foundation for a brand to build upon and it also has to be available. Some names come from astrology and mythology, some are completely made-up, and some come into existence out of pure inspiration. Moel is the Welsh word for ‘hill’ and our brand name is derived from the hills of North Wales, Moel Siabod, Moel Hebog, Moel Lefn and others. We then added the Germanic “umlaut”, the two dots above an “ö”, so that the name could be registered with the Intellectual Property Office in the UK. Furthermore, Möels is short, distinctive, authentic, memorable, and easy to pronounce.

Möels & Co. is managed by the Greca Menescal family, which has made a name for itself by servicing top-notch advertising film productions in Brazil, Argentina, and Chile for some of the world’s most famous brands. These brands include Nike, Adidas, Asics, Coca-Cola, Guinness, Heineken, Carlsberg, Inbev, BMW, Mercedes-Benz, Skoda, Land Rover, Toyota, VW, Minolta, Unilever, L'Oréal, Gillette, Procter & Gamble, Mattel, LG, Samsung, Allianz, HSBC, Visa, Mastercard, Shell, Vodafone, and many others. With this background, it's not surprising that Möels & Co. is a creative-oriented brand with a strong focus on design and UX.

Large watch brands have the means to scale production, reducing costs per unit, and have extensive control over sales distribution. However, they face challenges due to their size and bureaucratic structures. Conversely, smaller brands struggle with limited resources, production scale constraints, and restricted distribution reach. Despite these obstacles, as a small watch brand, we offer several advantages compared to larger counterparts. We can swiftly adapt to market changes and innovate more cost-effectively. We provide unique designs and personalised service, often engaging directly with our customers. Those who purchase from us often feel a stronger sense of community and connection, a feeling they don't experience with big players.

Möels & Co. is managed by the Greca Menescal family, which has made a name for itself by servicing top-notch advertising film productions in Brazil, Argentina, and Chile for some of the world’s most famous brands. These brands include Nike, Adidas, Asics, Coca-Cola, Guinness, Heineken, Carlsberg, Inbev, BMW, Mercedes-Benz, Skoda, Land Rover, Toyota, VW, Minolta, Unilever, L'Oréal, Gillette, Procter & Gamble, Mattel, LG, Samsung, Allianz, HSBC, Visa, Mastercard, Shell, Vodafone, and many others. With this background, it's not surprising that Möels & Co. is a creative-oriented brand with a strong focus on design and UX.

To join our Ambassador Program, simply fill out the application form below, submit it, and await confirmation. Becoming a MÖELS & CO. Ambassador opens up a world of opportunities, unique experiences, and exclusive benefits. We look forward to having you as part of our family! https://moelsandco.com/become-a-moels-ambassador

If you have a proven track record in retail and a strong understanding of the watch market in your country, you are eligible to apply to our sales partnership program. Partnering with Möels & Co. is simple and straightforward: we create customised models tailored to your requirements. You won't need to contend with price or availability competition, as we provide exclusive designs specifically for each partner's clientele. If you're keen on becoming part of our international sales network, please complete the form, and we'll be in touch promptly. https://moelsandco.com/become-a-sales-partner

At Möels & Co., we hold honesty and integrity in the highest regard, and this commitment extends to our production practices. We are dedicated to ethical and sustainable business operations, exemplified by our transparency in disclosing the origins of our materials and our supply chain. We have a "zero tolerance" approach to violations of ethical standards and we only collaborate with factories and suppliers of the utmost integrity, never compromising our code of conduct or our standards. All our vendors have third-party quality assurance service providers for testing, inspection and certification to comply with RoHS and REACH regulations in the US and in the EU.

Profit is not our main motivator, but yes, we are here to make money. If we don't make money, we can't afford to pay the bills or do the cool stuff we want to do. We understand that pricing is not just about accounting, but also about marketing, psychology, and brand perception. We take all these factors into consideration to ensure that our pricing reflects not only the costs of production but also the value we provide to our customers. We believe in the long-term view of building our brand and running a sustainable business to deliver better and more to our customers. We price our timepieces fairly, so our customers don't pay more than necessary for a high-quality, durable, and well-designed product, but enough to sustain and scale our business.

We have exciting plans ahead at Möels & Co. as we continue to evolve and grow.

- We will be enhancing the 528 Launch Edition, developing the 369 further and launching new models.
- We will collaborate with artists and introduce exclusive limited editions.
- We will implement a loyalty program with rewards for those who remain faithful to our brand.
- We will introduce a "Refer-a-Friend" program with special perks.
- We will have an in-house 3D prototyping workshop.
- We will open a flagship store.
- We will establish a retailer network worldwide.

Möels & Co. is a customer-focused brand, and we always aim to ensure your satisfaction with your purchase. However, if you ever encounter any issues or are not completely satisfied, please don't hesitate to contact our CEO Marcus Menescal directly at marcus@madmanfatman.com. We're here to assist you. Thank you.