DESIGN

  • We design our watches in London, the financial, fashion and music capital of the world. London is continually recognised as one of the most cosmopolitan and culturally diverse cities in the world. The buzz and atmosphere that such diversity brings, is what makes London a fantastic place to create innovative ideas.

  • For us good design has no gender. We are a gender-inclusive brand, we do not split our designs into men’s and women’s, our designs are unisex, meant for him, for her and for those who do not identify as being of a particular gender. We do not use gender-specific wordings to name our timepieces either, we use numbers instead. Even if some terms are used in the male form, they apply to men, women and diverse in the same way.

  • We named our first design after the 528 Hz Solfeggio frequency, also known as the love frequency, which is thought to resonate at the core of everything; including the sun, pyramids, circles, squares, rainbows and even snowflakes. This frequency is the most significant of the Solfeggio Frequencies, it has a deep-rooted relationship with nature and appears in many songs, most famously John Lennon's Imagine was composed in 528 Hz.

  • We named our second design after Nikola Tesla's fascination with the numbers 3, 6, and 9, which he believed held the key to understanding the mysteries of the universe. Although there isn't concrete evidence to support it, Tesla had an obsession with these three numbers and incorporated them into his personal beliefs and work. By naming our design after Tesla's fascination with these numbers, we pay homage to his creative mind and quest for innovation.

  • No, our customers do not pay more for an award-winning design compared to a regular watch. Design awards are a bonus that provides an independent validation of its design qualities and help increase the watch's resale value and appeal to collectors. An award-winning watch represents a mark of distinction, bringing pride to both the brand and our customers.

  • Yes, we have further models in development, but currently, we are focusing on enhancing the 528 and launching its second iteration with new dials, improved lugs, and a new caseback design. For the 369, we plan to offer new dials soon, including a small seconds variant. Looking ahead, we aim to launch one entirely new model each year.

  • Absolutely, but there’s plenty more to love about them than there is to criticise. If anyone has suggestions on how we can improve our designs, we welcome them, as we are committed to listening to our audience. If the suggestions are feasible, we will certainly incorporate them.

MANUFACTURING

  • Wolf Suisse was founded in Switzerland in 1996. Today, the Wolf Group consists of three companies: Manufacture Wolf in Biel, Switzerland; Wolf Asia in Hong Kong; and Wolf Sino in Guangdong Province, China. Wolf Asia handles the technical development of our designs, while Wolf Sino manages the manufacturing of our stainless steel cases, crowns, bracelets, and clasps. All components produced in their Chinese facility meet Swiss standards set by the Federation of the Swiss Watch Industry and are classified as 'Grade A' quality. The factory is ISO 9001 certified, maintains rigorous on-site quality control, and undergoes regular ethical and technical assessments by independent auditors. The automatic movements are made in Switzerland by Sellita, while the dials, hands, and sapphire crystals are crafted in Hong Kong by reputable manufacturers who mainly work for major Swiss brands. All components produced in Asia by third parties adhere to the same stringent quality control standards as those of Wolf Suisse in Switzerland.

  • Our watches are assembled by TAN SA, a family-run company with over 70 years of experience in the Swiss watch industry. Based in Canton Ticino, the atelier is led by Mr. Nicola Romualdi, the founder’s great-grandson, who oversees the entire assembly process from component inspection to quality control. Each piece is tested for water resistance and movement regulation before being packaged for delivery.

  • Although our watches use Swiss-made movements and are assembled, regulated, tested, stored, and shipped in Switzerland, they technically do not meet the 60%/40% criteria for the 'Swiss Made' classification. Despite investing more in Switzerland than in Asia, we cannot apply for the 'Swiss Made' label because fulfilment and shipping costs do not count towards the Swiss Made designation. We could shift the production of our cases to Switzerland to meet the criteria, but it does not make financial sense for us and our customers, as this would significantly increase the price of our watches without improving their quality or finish. All our components made in Asia meet the same 'Grade A' quality as Swiss made watches.

  • Grade A' is a superior classification for both manufacturing standards and materials. Components designated as 'Grade A' are considered of the highest quality, offering superior performance and durability over time. Our watches are produced and classified as 'Grade A' quality, reflecting the highest level of precision, attention to detail, and craftsmanship.

  • We don't handle the steel sourcing directly, this is handled by Wolf Suisse, our trusted Swiss partner. They manage the procurement from various suppliers. For their factory in the Guangdong Province, they source from Baowu Group, the world's largest steel producer. For their Swiss production facility in Biel, they partner with ArcelorMittal and Voestalpine Group to fulfill their steel requirements.

  • Unfortunately, the absence of official definitions and clarifications has given rise to the misconception that surgical steel and stainless steel are the same, but they're not. While surgical steel is a type of stainless steel, not all stainless steels qualify as surgical steels. Surgical steels are the ones with the highest level of corrosion resistance, and they are specifically designated for medical applications. In comparison to other types of steel, surgical steel is the most expensive due to its exceptional resistance to corrosion and staining which are crucial properties for materials in contact with the skin. Our cases, crowns, screws, mesh bands and bracelets are made of 316L (1.4404) surgical grade stainless steel.

  • Repurposed steel refers to steel that has been recycled and processed for reuse. After our case manufacturer finishes the case and bracelet production, the leftovers are returned to the steel manufacturer to recycle them and turn into new steel. This sustainable practice provides an eco-friendly alternative to newly mined steel, helping to reduce energy consumption and the demand for raw materials, thereby minimising the environmental impact associated with steel production.

  • Yes, we do maintain a spare parts inventory. Gaskets can degrade over time, dial colours may fade, and crystals might accidentally crack. For every batch produced, we invest an additional 10% in spare parts replacements, allowing your Möels to have a long lifespan.

  • Yes, every watch we produce is individually numbered to help us track the manufacturing batch, quality control, warranty, and service history, if needed. Numbering each watch not only proves its authenticity but also enhances its value, as collectors and enthusiasts appreciate the traceability and authenticity that come with a numbered piece.

  • Yes, we have quality control checks during both production and assembly, and any component that isn’t 100% perfect is rejected by our assembly team in Switzerland. Quality control, even for larger brands, is a challenge. With batch sizes ranging from 10k to 300k, there’s always the possibility of a flaw slipping through. Our batches are small, ranging from 300 to 500, and are therefore much easier to monitor. However, in case a flaw bypasses our quality control, our customers can count on our three-year warranty.

FUNCTIONALITY

  • No, our watches are powered by a mechanical movement that generates energy from the motion of your wrist through a perpetual rotor, which winds the movement as you move. When not worn and fully wound, the movement will store energy for approximately 38 hours. To get it running again, simply wind the crown 20-25 times clockwise for a new cycle. No batteries are required.

  • Our watches are powered by a high-quality automatic Swiss movement from Sellita, the SW200-1, which is seamlessly interchangeable with the ETA 2824-2. The SW200-1 movement is widely used in the watch industry due to its exceptional reliability and ease of maintenance. Numerous luxury watch brands have recognised the prowess of the Sellita base movements, including Hublot, TAG Heuer, IWC, Baume & Mercier, Oris, Raymond Weil, Sinn and Glycine. These reputable brands prioritise quality and they would never choose a movement that doesn't meet their high standards, potentially tarnishing their reputation.

  • The standard deviation tolerance of Sellita movements varies depending on the grade. Below are the specifications for each grade:

    Standard grade: +/- 12 to 30 seconds per day.
    Elaboré grade: +/- 7 to 20 seconds per day.
    Top grade: +/- 4 to 15 seconds per day.
    Chronometer grade: Certified to a deviation of -4 to +6 seconds per day under COSC standards.

  • Yes, the SW200-1 movement is recognised by watchmakers worldwide and can be easily serviced and repaired. Sellita's continued success as a movement manufacturer guarantees a steady supply of spare parts for the long term. You can count on your Möels to run reliably for many years to come, with low servicing costs thanks to the affordability and availability of spare parts.

  • A premium Swiss movement deserves a premium movement holder. We don't use plastic, our movement holders are made of aluminium. They are machined to the highest tolerances, and nickel-plated for superior durability and resistance to wear and corrosion.

  • There is a common myth in the watch community that in-house movements are better than off-the-shelf mass-produced movements. While it is true that in-house movements offer certain advantages, such as greater control over the production process, unique features, and finishings, it is not accurate to say that in-house movements are better than off-the-shelf movements. Off-the-shelf movements are very reliable, as they have undergone thorough testing and continuous improvement over time. They are more affordable and offer a wider range of available parts, making maintenance and repairs easier, more cost-effective, and convenient. In-house movements, due to their complexity, can only be serviced by the manufacturer, incurring high maintenance and servicing costs. In contrast, off-the-shelf movements can be repaired globally by skilled technicians at a fraction of the cost. At Möels&Co, we believe that off-the-shelf movements offer a balanced combination of quality, reliability and affordability, allowing us to provide high-quality watches at more accessible prices.

  • Yes, our watches are designed to withstand pressures ranging from 100 metres (328 ft) to 200 metres (660 ft). However, these water resistance ratings are based on dry atmospheric pressure tests and do not apply to depths below sea level. With the screw-down crown securely locked, swimming and snorkelling are allowed, but diving is not recommended. Don't forget to rinse your Möels with fresh water promptly after it comes into contact with seawater.

  • A screw-down crown is a type of crown that screws into the case, creating a tight seal to prevent water, moisture, and dust from entering the watch and potentially damaging the movement. While screw-down crowns are mainly found on dive watches, we have chosen to incorporate them into our designs for added durability, as they help to extend the watch's lifespan compared to standard push-pull crowns. Since our movements do not have a date ring, the dreaded “ghost date” position on the crown has been eliminated.

  • If the screw-down crown isn’t properly screwed in, water, moisture, and dust can penetrate the case, causing the internal components to rust and malfunction. In the case of salt water, the movement can be completely damaged and may need to be replaced. If this occurs, do not attempt to resolve the issue yourself, instead, take your Möels directly to a local watch shop for professional assistance. To avoid these risks, always make sure that the screw-down crown is fully tightened after setting the time.

FINISHING

  • Our dials are crafted from aluminium and first undergo anodisation to prevent oxidation. They are then satin brushed, hand-painted, and coated with a thin layer of clear lacquer for added protection. The skeletonised hands are diamond-cut to precision, the numerals are applied, and the indices and logo are printed. We offer two options for numerals, hands, and indices: luminous and rhodium-plated in yellow gold or silver. For the paint, we use metallic shimmer colours from PANTONE® that create a highly attractive effect when the light hits the dial directly.

  • Rhodium plating is a process commonly used in the jewellery and watchmaking industries. It involves applying a thin layer of rhodium, a rare and precious metal from the platinum group, onto the surface of another metal, enhancing the appearance by giving it a shiny finish and protecting it from tarnishing and scratches.

  • Metallic shimmer refers to a reflective, sparkling effect seen on a surface, typically metallic in nature. It occurs when light is reflected off tiny metallic particles or layers, creating a shiny, glittering appearance. This effect adds a metallic lustre varying with the surface angle to the source of light.

  • LumeBlocks is one of the latest innovations in watchmaking. These solid blocks, made entirely from luminescent pigments, are used to create markers, numerals, and hands. They absorb light and emit a glow in low-light conditions. Often crafted from Luminova or Super-LumiNova® pigments, LumeBlocks provide superior afterglow performance compared to traditional applied lume.

  • We use only sapphire crystal, a high-grade glass mostly used in luxury timepieces due to its excellent scratch resistance. Sapphire crystal ranks 9 on the Mohs scale of mineral hardness. For comparison, diamond, the hardest material on Earth, ranks 10, while mineral glass ranks between 5 and 6. In addition to its hardness, sapphire crystal offers superior transparency, allowing the dial to look sharp and crisp, further enhanced with an anti-reflective coating to reduce reflections and glare.

  • Anti-reflective coating, or simply AR, is a thin layer applied to the glass to enhance transparency and improve the legibility of the dial from any angle. This coating also elevates the overall appearance of the watch, giving it a more premium and luxurious finish. Applying multiple layers of AR coating increases its effectiveness, in our watches six layers are applied to the inner side for optimal visibility, durability and exceptional viewing experience.

  • Applying anti-reflective coating to both sides of the crystal can significantly enhance transparency and legibility of the dial. However, the outer coating can fade or wear off over time and is more susceptible to scratches, which may require polishing or even replacing the crystal. In contrast, by applying AR coating only to the inner side, we mitigate these issues, extending the crystal's lifespan and saving our customers from extra costs.

WARRANTY

  • Understanding the difference between a full and limited warranty is important. Unlike a full warranty, which covers all repairs or replacements at no cost within the warranty period, a limited warranty covers only manufacturing and mechanical defects.

  • Every Möels is fully covered by a 3-year international limited warranty from the date of delivery. This warranty covers manufacturing and mechanical defects only; it does not extend to wear and tear or malfunctions arising from accidents, misuse, negligence, alterations, modifications, or any services or repairs conducted by non-certified watchmakers.

    WHAT IS COVERED

    • Visible damage or defects discovered upon unpacking.

    • Malfunctioning crown screw threads.

    • Clasp issues preventing proper opening or closing.

    • Severe timekeeping deviations.

    PLEASE NOTE: Deviations over time are expected and normal. The average deviation of a Sellita SW200-1 Standard grade movement is ±12 to 30 seconds per day. If your Möels is running well beyond this tolerance within the first year, the warranty will apply. From the second year onward, the responsibility for movement regulation will fall to the customer.

    WHAT IS NOT COVERED

    • Damage from water if the crown is not fully screwed in.

    • Damage from impacts, drops, misuse, or accidents.

    • Exposure to extreme conditions (heat, cold, vibrations, shocks, magnetism).

    • Customisation or tampering, which voids the warranty.

    CONFLICT RESOLUTION

    Our goal is always to find a fair and positive resolution. If a dispute regarding the warranty cannot be resolved, it may be referred to Consumer Protection Rights in the UK.

    https://www.gov.uk/consumer-protection-rights

  • Yes, the warranty is fully transferable. It stays with the watch, covering any subsequent owners and providing the same level of protection as the original buyer. We want all our wearers, whether they purchased directly from us or through the secondary market, to enjoy complete peace of mind.

MISCELLANEOUS

  • Operating without batteries, their all-metal movements are serviceable and repairable, often lasting for many decades with proper maintenance. In contrast to quartz watches or smartwatches, which may not last more than a few years, mechanical watches often appreciate in value over time. Although the initial cost of a mechanical watch may be higher compared to quartz watches and smartwatches, this expense balances out over the long term, making mechanical watches a wise investment.

  • At Möels&Co, we take pride in offering exceptional value for money. Our watches transcend their price point, offering a taste of elegance and sophistication that's usually associated with luxury. When you wear a Möels, you're not just wearing a lookalike; you're wearing something unique that has been thoughtfully designed from the ground up. Many generic mass-produced watches can cost significantly more, yet they do not match the same level of originality, award-winning design, and excellent after-sales services that define our brand.

  • Yes, there is absolutely no difference in quality between the watches sold in our webshop and those sold at our Outlet at discounted prices. You can expect the same high quality from both, and they also come with the same 3-year international limited warranty provided for watches sold in our webshop at full price.

  • The 528 is packaged in a premium Ostrich-embossed leather pouch from Heisse & Söhne, and the 369 is delivered in a high-quality leather watch roll. Both come inside recyclable rigid cardboard boxes, along with full documentation and accessories. It's recommended to store the packaging in a dry place and keep all documents, as they contribute to the value of your Möels should you ever decide to sell it.

  • With our pre-ordering system, we can eliminate costs that don't contribute to quality and allocate all our resources towards what truly matters. When you buy a Möels before it's produced, you are the one who makes production start. There's no intermediary, no excess stock, and no unsold items. We exclusively manufacture what we sell, effectively reducing costs and minimising losses. We do produce an additional 10% of stock though for those who may have missed the pre-order window. While pre-orders require a 4-5 month wait for customers, it also allows us to provide exceptional value. Make a 100% upfront payment and enjoy a generous 30% discount off the retail price.

COULDN’T FIND THE ANSWER?

Contact us and we'll be happy to address any queries you may have. We look forward to ensuring your Möels continues to be a reliable companion for years to come. If you need further assistance, please contact us and we will guide you through the process.

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