PRE-ORDER THE 528 S2

The 528 S2 is finally here, carrying forward the same charm as the first 528, but refined and better. We’ve preserved the features that made our debut design well-loved and critically acclaimed, while introducing adjustments that enhance the overall design. Every component has been carefully reconsidered, from the case size, lugs, and crown to the dial and caseback. Powered by a high-end movement, this updated version is sleeker, more elegant and more comfortable on the wrist.

the FAMILY JUST GOT BIGGER

From the very first 528 to the 369 and now the 528 S2, our watches share a design language that defines Möels&Co. Seen together, the three models show how our designs evolve without ever losing their identity. They all carry the same DNA, but each with its own character. Together, they form a family built on continuity and evolution. The 528 S2 brings together everything we’ve learned so far, with better proportions, finer finishing and greater comfort, proving that even the smallest changes can make a big difference.

explore the 528 s2

AWARDED DESIGN

Möels 528 Launch Edition has received widespread recognition and critical acclaim, earning us three significant international design awards in 2022. The A’ Design Award & Competition is one of the world’s largest, most prestigious and influential design accolades, marking one of the highest achievements in the field of design. We are tremendously pleased to have been awarded the Gold Winner of the 2022 edition in the Jewellery, Eyewear, and Watch Design category. Additionally, Möels 528 received a Silver Award from the 2022 International Design Awards (IDA) and the coveted European Product Design Award in the Lifestyle and Travel/Luxury Goods category.

IT’S BETTER TO FAIL IN ORIGINALITY THAN TO SUCCEED IN IMITATION.

HERMAN MELVILLE


As true watch enthusiasts ourselves, we understand the yearning for originality in today's watch landscape flooded with uninspiring designs with numerous brands simply duplicating existing models instead of daring to be original. In reaction to this design stagnation, we embarked on a journey to break the mould of conformity. Möels 528 is a fresh design perspective that fuses the clean lines of minimalism with the elegance of mid-century aesthetics, resulting in a watch that's modern and vintage at the same time.

the british revival

Once a powerhouse in watchmaking, Britain saw a decline in the 1920s and 1930s, conceding ground to Switzerland. However, a resurgence in British watchmaking has surfaced in recent years, with a wave of emerging brands aiming to rejuvenate the nation's horological heritage. Möels&Co is proud to be part of this movement, committed to restoring Britain's place in the global watchmaking landscape. We are an official trade member of the British Watch & Clock Makers Alliance, a prestigious organisation dedicated to supporting and promoting the UK’s watch and clockmaking industry. We look forward to contributing to the future of British watchmaking.

British Watch & Clock Makers Trade Member logo with a Union Jack and clock face design.

  • 'There's nothing else like it built during the past decade, at least, and the Möels 528 is hard not to love.'

    ORACLE TIME

  • 'The watch is a complete triumph, beautifully made and very striking on the wrist. Congratulations on bringing such a unique creation to fruition.'

    Mark-Chiltern Hunt

  • 'The watch looks and feels amazing and it does not look out of place next to my high-end watches. It's definitely a great addition to any collection, well done!'

    Matíss Treinis

  • 'It's even more stunning in real life than in pictures, I am very happy with it. Möels 528 is definitely a head turner.'

    Jeroen van den Baar

  • 'When I put my Möels 528 on my wrist, I receive much more attention than more storied pieces from well known brands.'

    Jana Van Harten

as seen on

Oracle Time white logo
British GQ logo on a black background.
Vogue logo in white on black background
Circular logo with letters 'P' and 'K' in white on black background.
READ THE REVIEWS

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Minutes + Hours in Austin did not disappoint. The two days were great, and the enthusiasm from everyone made the entire trip worth it. Seeing so many visitors gather around the 528 S2 and the 369 was so rewarding and motivating that I’m already
I will be back at the Minutes + Hours Watch Show on 15–16 November, this time in Austin, Texas, at the Petrol Lounge. It’s always a fantastic event, and I am really looking forward to meeting everyone again. Visitors will be able to see a
Pre-orders for the 528 S2 are officially open! Don’t miss the chance to add an award-winning timepiece to your collection at a special discounted price. UK and US customers enjoy tax-free shipping, as orders will be fulfilled domestically. Be s
We’re less than 24 hours away! Pre-orders for the 528 S2 open tomorrow, 28th October at 12:00 CET. As usual, it's first come, first served, with serial numbers starting at 011 and estimated deliveries in March 2026. The launch price is £

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