WE ARE AN IMPOSSIBILITY IN AN IMPOSSIBLE UNIVERSE.

RAY BRADBURY

Möels 369 stands out amidst a sea of lookalikes; it's an original design conceived from the ground up, and it represents a significant achievement in our journey. Möels 369 blends sophistication and sportiness, modernity and classic elegance, with outstanding specifications. Featuring a custom-designed integrated stainless steel bracelet, an automatic Swiss movement, a luminous dial, a double-domed sapphire crystal with 6 layers of anti-reflective coating, a screw-down crown, 200m/660ft water resistance, and a 3-year warranty, it offers exceptional value in terms of design and quality.

the EVOLUTION

Since our first launch we've been on a journey to evolve, embracing the learning curve of a small independent brand, while staying true to our roots. As we continue to grow and expand, we're taking a slightly different approach with Möels 369. While Möels 528 found its niche market successfully, we are now aiming for a broader, more commercial appeal with Möels 369 to reach a wider audience and propel Möels & Co. even further. Following the same path of the 528, we've continued to progress while maintaining the same design language, sense of continuity and heritage. Möels 369 is the next chapter of our evolution, a design that blends sophistication and sportiness.

the INSPIRATION

The universe is everything. It includes all of space, and all the matter and energy that space contains. It even includes time itself and, of course, it includes us. When we reflect on the vastness of the universe, our lives can seem totally insignificant. If you think about the scale of the universe, each star is a mere little dot, and surrounding these hundreds of billions of tiny little dots are believed to be countless planetary systems just like our own. And yet, our galaxy is just one of the billions of galaxies in the universe. The wonders of the universe never fail to amaze us, space-inspired designs are as infinite as the universe itself, they've been inspiring artists and designers for a very long time and Möels 369 is our small-scale homage to the boundless universe that surrounds us.

THE CASEBACK

We wanted the caseback to tell a story so we designed a perforated plate that sits between the sapphire crystal and the movement to symbolise the cosmos. Through this perforated steel plate, we can see the gilt rotor that mimics the rotation of the sun. The 369 printed on the inner side of the crystal is our tribute to Nikola Tesla's fascination with numbers, particularly with the numbers 3, 6, and 9 holding cosmic significance.

the design

Our design philosophy is centred on minimalism. When we set out to design the 369, our primary focus was on achieving the same simplicity and design unity of the 528. We wanted every element to integrate seamlessly, showcasing only what's necessary. Similar to the 528, the 369 naturally became its counterpart, embodying the same modernity and elegance while achieving the right balance between form and function.

the case

In our pursuit of differentiation, we've designed a case that defies conventional shapes, it's not round, square, tonneau or cushion – it's something entirely on its own. The soft barrel-shaped case, topped by a cushion-shaped bezel showcases a distinctive look. The 39mm surgical grade stainless steel case is brushed throughout with polished chamfered edges, it measures just 46.50mm lug to lug and 12.25mm thick including the double domed sapphire crystal making it the ideal fit for nearly all wrist sizes.

PERFECTLY SIZED

A 39mm case is considered by many to be the ideal size due to a number of reasons. First and foremost, it strikes a balance between being too large and too small. A watch that is too large can be cumbersome and uncomfortable, while one that is too small may be difficult to read and seem insubstantial on the wrist. Furthermore, a 39mm case is versatile and can be worn by both men and women, making it suitable for a wide range of occasions and outfits. 

THE DIAL

A Vortex is a mass of air or water that spins around very fast and pulls objects into its empty centre. Our solar system and the entire universe consist of a complex network of interlocking vortices, which are sculpted by gravitational and centrifugal forces. Just as galaxies twirl and create mesmerising patterns, our dial design takes inspiration from this mind-blowing phenomena. Encircled in perfect symmetry, the indices are our artistic vision to the vortices that have been shaping the vast universe for eons. This connection between the vortex-inspired indices and the mesmerising whirlpools of the Universe bridges the gap between science and art.

Designed for optimal legibility in all lighting conditions, the dial features luminous hands and indices that absorb both natural and artificial light. To enhance the afterglow performance, we rely on Swiss Super-LumiNova® BGW9, a non-radioactive luminescent pigment renowned as the second brightest available. In daylight, BGW9 emits white light, while in the dark, it emits blue light, providing a contemporary look to the watch face.

THE crown

Most people usually don’t pay much attention to the crown of a watch, but here at Möels & Co., we do. Our 7mm serrated crown was custom designed to be functional and yet form an integral part of the distinctive barrel-shaped case. It's large enough and thanks to its asymmetrical design it's easy to grasp and turn.

200m/660ft

Diverging from conventional crown designs, a screw-down crown employs a threaded stem with a rubber o-ring that forms an airtight seal, elevating the water resistance rating. This simple yet innovative design acts as an impenetrable barrier, effectively shielding the movement from water, moisture, dust, and other external substances. With our precision-engineered stainless steel screw-down crown, you can rely on a remarkable water resistance rating of 200 metres.

TECH SPECS

CASE

39mm diameter × 46.50mm lug-to-lug × 12.25mm thickness, 316L (1.4404) surgical grade stainless steel, double domed sapphire crystal with 6 layers of anti-reflective coating on the underside, screw-in stainless steel caseback with flat sapphire crystal with inner AR, screw-down crown, water-resistant up to 20 ATM / 200m / 660ft.

MOVEMENT

Swiss made Sellita SW200-1b (no date), automatic winding, standard grade adjusted in two positions, 28,800vph (4 Hz), 38 hour power reserve fully wound, 26 jewels, hacking, ball-bearing gilt rotor, accuracy: +/-12 sec/day up to +/- 30 sec/day.

STRAP

Integrated stainless steel bracelet tapered from 22mm to 18mm, satin brushed throughout with polished beveled edges and micro-adjustment on the clasp. Optionally, FKM rubber straps with polished stainless steel signed pin-buckles, stainless steel mesh bands, and premium leather straps will also be available.

DIAL

Aluminium, vertically satin brushed with luminous diamond-cut skeletonised hands and applied indices. Additionally, options for hands and indices include rhodium plating in gold and silver. The logo is vertically displayed at the 6 o'clock position.

I have spent my life travelling across the universe, inside my mind.

STEPHEN HAWKING

THE stellar collection

For the Möels 369 line-up we have expanded the metallic shimmer bandwagon from PANTONE® to ensure that we are capable of providing our customers with a richer variety of such unique colours. Metallic Shimmers are made of a pearlescent or silver metallic base mixed with a pigment coating that provides a brilliant and luminous finish. The STELLAR palette draws its inspiration from the captivating universe, mirroring the cosmic glimmers of distant galaxies and the ethereal shine of stars.

  • EMERALD FOREST

  • Moels and co 528 premium watch color swiss duo

    TORTUGA BAY

  • Moels and co 528 premium watch color swiss

    TERRA BRASS

  • Moels and co 528 premium watch color swiss thunderhead

    SPACE CHERRY

  • Velvet noir

  • MAUVE SAVAGE

  • Moels and co 528 premium watch color swiss perch

    Silver frost

  • Heavenly

  • DARKSTAR