THE CREATOR
BETINA MENESCAL
FOUNDER & HEAD OF DESIGN
I am the creative mind responsible for overseeing all design and innovation aspects of our products, including industrial design, graphic design, user experience design, package design and lead all design projects from start to finish. I'm passionate about designs that are simple, durable, and aesthetically pleasing. I make every effort to stay up to date with industry trends and to understand the audience my designs are intended to serve. I possess good listening and communication skills and am always ready for new challenges, I’m always looking for an opportunity to do better and achieve 'wowness'.
THE MANAGEMENT TEAM
To be honest, titles don't really resonate with us. Yes, they’re important, but a title doesn’t give us any superpowers. For us, what truly matters is our attitude, is what we bring to work everyday, titles come after that.
WE ARE A FAMILY
My job is simple, but it's very challenging. We are a self funded startup and my role is to build a solid scalable business without any money raised. As the chief executive my primary responsibilities include making business decisions, managing the overall operations of the company. I make strategic decisions that direct the company's overall growth and look at how capital is allocated across in-house and outsourced projects. I deal with vendors across the world and make sure all projects are delivered on time and on budget. Simply put, I set the tone, the vision and the culture of the company and I work extremely hard to make Möels & Co. a very successful brand and a long-term business.
MARCUS MENESCAL
CEO
I am in charge of the financial health of the company. I prepare financial statements and business activity reports and assess financial details to ensure tax regulations are met. I assist management in making financial decisions and supervising budgets. I am skilled in dealing with financial constraints in a resourceful manner and negotiating to achieve beneficial agreement. I conduct risk management, forecast financial results and approve or reject budgets. I analyse the market trends to find ways to grow and bring in more revenue as well as reduce overhead costs. I work with a lot of data analysis and use their results to help increase the company's profitability.
POLLYANA GRECA
CFO
I am responsible for developing and executing strategies to promote Möels & Co., I compile demographic data and develop targeting strategies to build greater awareness of the products we offer. I monitor trends and develop marketing strategies, I optimise our website for the search engines and write engaging sales copy. I capture sales leads and build email and advertising campaigns based on demographic data. I use digital channels to reach customers, build brand awareness and promote our products, then I evaluate the performance and troubleshoot those that underperform. Simply put, my job is to find the most engaging, creative and concise way to communicate our brand.
ISADORA MENESCAL
MARKETING
THE partners
WE WORK WITH GREAT PEOPLE
An exceptional design is nothing without superb execution. We work hand-in-hand with carefully selected manufacturers and suppliers from Switzerland, Germany, Austria, France, Italy, Poland, Hong Kong, China, Japan, and the UK, ensuring the best possible results. We collaborate across various industries with individuals who share a common dedication to their craft, just as we do to ours. We take pride in the quality of the timepieces we create together, so we would like to introduce our main partners to you.
-
WOLF SUISSE
Wolf Suisse is one of the most technologically advanced watch case manufacturers in Switzerland, with an annual production capacity of 500.000 stainless steel cases. The company has a lean management system and it is fully Industry 4.0 automated. Wolf Suisse was founded in Switzerland in 1996, and today the Wolf Group consists of three companies: Manufacture Wolf based in Biel, Switzerland, Wolf Asia in Hong Kong, and Wolf Sino in the Guangdong Province, China. The Wolf Group has established itself as a highly automated manufacturer of watch cases, bracelets, and buckles on a global scale. Wolf Suisse is a complete independent and versatile manufacturing hub, catering largely to Swiss clientele, including well-known Swiss watch brands. All products manufactured by Wolf Suisse are certified in accordance with the NIHS standards of the Federation of the Swiss Watch Industry. Recently, the company has been certified as both a Code of Practice and a Chain of Custody member with the Responsible Jewellery Council.
-
SELLITA
Sellita was established in 1950 as an assembly house, procuring ébauches (movements in kit form) from ETA, assembling them, and subsequently distributing these completed movements to watch brands. Today, the company employs around 500 staff at three locations in Chaux-de-Fonds and Jura, Switzerland, and Glashütte, Germany. Sellita has always operated as a B2B enterprise, quietly providing the watch industry with a substantial number of well-tested mechanical movements annually. In recent years, this number has reached as high as 1.2 million; this exceeds Rolex's production and is second only to the Swatch Group/ETA. Sellita has been marketing its own movements for just the past 20 of its 72 years in business, and since 2004, the movements it supplies have been primarily based on historic, expired-patent ETA designs. Now, Sellita is gearing up to introduce a new series of original, high-performance movements to set itself apart from the competition
-
RONDA TIME CENTER
Ronda was established in 1946, and the Ronda Group today consists of five subsidiary operations, including two production facilities in Switzerland, a manufacturing facility in Thailand, and a sales office in Hong Kong. Collectively, Ronda employs over 1,000 personnel in its Swiss and Asian operations. Ronda Time Center, a subsidiary of the Ronda Group based in Ticino, offers exceptional full-watch assembly services. Renowned and prestigious brands from around the world choose Ronda Time Center in Switzerland for watch assembly. The entire assembly process exclusively utilises Swiss movements, ensuring the final timepieces qualify for the coveted "Swiss Made" label. We have entrusted Ronda Time Center with the assembly of all our timepieces, quality control, as well as logistics and fulfilment services.
-
HIRSCH
Headquartered in Austria, this family-owned and operated business was founded in 1765 as a leather workshop and tannery. With over two centuries of innovation in the watch industry, Hirsch's Rembordé construction technique, patented in 1955, which allows for the seamless connection of upper and lining leather, still sets the industry standard today. Hirsch watch straps are attached to more Swiss watches than any other watch strap company. As an OEM manufacturer, Hirsch supplies straps to most Swiss watch brands, including The Swatch Group and Panerai. The majority of Hirsch's product lines are still crafted in Austria, where quality and expertise are passed down from one generation to the next. Hirsch's discerning taste for premium leather hides and quality steel buckles has established them as a top strap solution for the majority of high-end watch brands.
THE PARENT COMPANY
Our story began during the 2019 lockdown in a small studio flat in Kensington, London. With a MacBook Pro, a small table, and many ideas, Madman & Fatman was born. Our company has been self-funded since its creation, and this freedom gives us the opportunity to pursue our vision. Our lean structure enables us to work creatively and efficiently, with a low overhead structure, maintaining the flexibility and agility needed in today's highly competitive e-commerce marketplace. We design and develop products in various market segments on a brand-by-brand basis. Each brand we create is independent; they are marketed separately, each with its own budget, identity, audience, and equity. Our design studio has both 2D and 3D capabilities and uses state-of-the-art software to develop products from conception through to manufacture. Our design scope covers all areas of product design, including ideation, market research, prototyping, packaging, user experience (UX), photography, and filmmaking.